AdVocab was dreamt up by Amy Bland and Sacha Burke, a creative team at FCB London who started in January 2020, right before the pandemic. Getting to grips with the new job from behind a laptop screen was tough. There always seemed to be bigger questions to ask and more important things to learn about, so things like “what is a creative tissue?” seemed too silly to ask. Together with Dante Attuoni, a Designer and Illustrator at FCB, the trio worked to create a visual language which could help decipher advertising's cryptic vocabulary, and took a (long) list of crazy words and injected each with a wonderful sense of humour and love of puns.
Amy Bland
Sacha Burke
Dante AttuoniD&AD Shift with Google is an award-winning, free industry-led night school for self-taught creatives entering the advertising, design and creative industries from outside traditional education.
Find Out MoreWant to get in touch? Please email us on the below address and one of the team will respond as soon as we can.
contact@advocab.com
